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Summary: Nike

Review and Analysis of Strasser and Becklund de

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Business Book Summaries


Paru le : 2014-10-14

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Description
The must-read summary of Julie Strasser and Laurie Becklund's book: "Swoosh: The Unauthorized Story of Nike and the Men Who Played There".

This complete summary of the ideas from Julie Strasser and Laurie Becklund's book "Swoosh" reveals the fascinating story of Phil Knight and how he founded a small shoe company (Blue Ribbon Sports) in 1964 which became the most successful sporting apparel business in the United States. Based on interviews and archival material, this book tells the rise, fall and recovery of Nike. The authors describe the six men who, along with Knight, made the small company a billion-dollar giant.

Added-value of this summary:
• Save time
• Understand key concepts
• Expand your knowledge

To learn more, read "Swoosh" and discover the story behind Nike's success.
Pages
43 pages
Collection
n.c
Parution
2014-10-14
Marque
Business Book Summaries
EAN papier
9782511042748
EAN EPUB SANS DRM
9782511018088
Informations sur l'ebook
Prix
9,99 €

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