Téléchargez le livre : Trademark Valuation

Trademark Valuation

A Tool for Brand Management de

,

Éditeur :

Wiley


Collection :

The Wiley Finance Series

Paru le : 2013-11-04

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109,63 €
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Description
A practical and useful resource for valuing trademarks
The Second Edition of Trademark Valuation is a fresh presentation of basic valuation principles, together with important recent changes in worldwide financial reporting regulations and an update on the current worldwide legal conditions and litigation situation as they relate to trademarks.
A new section discussing issues surrounding valuation of counterfeits and the economic effects of trademark counterfeiting is included in this informative Second Edition. Considers methods to determine the real value of your trademark and exploit its full potential Offers dozens of case studies that illustrate how to apply valuation methods and strategies to real-world situations Communicates complex legal and financial concepts, terms, principles, and practices in plain English Discusses GATT, NAFTA, emerging markets, and other international trademark considerations
Pages
368 pages
Collection
The Wiley Finance Series
Parution
2013-11-04
Marque
Wiley
EAN papier
9781118245262
EAN EPUB
9781118283189
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
368
Taille du fichier
3318 Ko
Prix
109,63 €

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