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Description
Value Creation from E-Business Models provides a thorough analysis of what constitutes an e-business model. Unlike many e-business books available, this text draws together theoretical and empirical contributions from leading academic scholars in the field of management information systems. Divided into four parts, E-Business Models and Taxonomies; E-Business Markets; E-Business Customer Performance Measurement; and E-Business Vendor Applications and Services, this book is the critical dissection of E-Business that today's academic community needs.* World class academic contributors brought together in one volume * Demonstrates that there are e-business models which create value for customers and vendors alike* Learn from the lessons of the past five years in developing and implementing e-business models
Pages
416 pages
Collection
n.c
Parution
2004-08-21
Marque
Butterworth-Heinemann
EAN papier
9780750661409
EAN EPUB SANS DRM
9780080481562

Prix
69,58 €

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