Téléchargez le livre : Globalization and the Chinese Retailing Revolution

Globalization and the Chinese Retailing Revolution

Competing in the World's Largest Emerging Market

de

Éditeur :

Chandos Publishing


Paru le : 2007-02-28



eBook Téléchargement , DRM LCP 🛈 DRM Adobe 🛈 ebook sans DRM
Lecture en ligne (streaming)
124,63 €
Téléchargement immédiat
Dès validation de votre commande
Ajouter à ma liste d'envies
Image Louise Reader présentation

Louise Reader

Lisez ce titre sur l'application Louise Reader.

badge apple Application Louise Reader
badge Android Application Louise Reader
Description
Chinese retailing serves 1.3 billion consumers and is developing with high economic growth rates. This detailed reference examines the following issues: the revolution happening in Chinese retailing; the evolution of the opening-up policy of Chinese retailing; the great opportunities brought about by the dramatic change in the Chinese retail industry particularly by China's entry to the World Trade Organisation (WTO); how to succeed in the Chinese retail market; successful models and strategies for both Chinese retailers and multinational retailers in China. The book also discusses the deep impact of China's entry to the WTO on the Chinese retail industry and the strategic importance of the industry in China's transitional economy. - The first book to systematically study the Chinese retail industry and is written by someone who is from the inside of Chinese retailing and who understands western retailing well - Includes many case studies of multinational retailer operations in China and valuable suggestions for success in China - Wal-Mart's business model, internationalization and operations in emerging market, particularly in China
Pages
300 pages
Collection
n.c
Parution
2007-02-28
Marque
Chandos Publishing
EAN papier
9781843342793
EAN PDF
9781780632292
Informations sur l'ebook
Nombre pages copiables
30
Nombre pages imprimables
30
Taille du fichier
1710 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
124,63 €
EAN EPUB SANS DRM
9781780632292
Informations sur l'ebook
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
124,63 €
Dr Yong Zhen is an Assistant Professor of Business and Management at Beijing Normal University, Hong Kong Baptist University United International College. He has over 10 years of work and research experiences in Chinese retailing. He studied in the USA and the UK; and obtained Ph. D degree from University of Cambridge.

Suggestions personnalisées