Reza Jamali is a PhD candidate in Strategic Management at Tarbiat Modares University (TMU) Iran, Visiting Researcher at Radboud University Nijmegen (The Netherlands) and Selected Researcher at Yazd University (2009). He has published widely on issues of strategic management specifically focusing on science and technology ethics, social media and service excellence. His publications include articles in the Business Strategy Series, Performance Measurement and Metrics, Journal of Academic Ethics, Journal of Information Ethics and several international conferences. He is a reviewer of the Journal of Intellectual Capital, Gender in Management: An International Journal and Science & technology Policy. Now, he is conducting a research about How we can develop an ethical behavior index in social media and internet to rank websites based on ethical behavior, rather than number of visitors.