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Description
Handbook of Media Economics provides valuable information on a unique field that has its own theories, evidence, and policies. Understanding the media is important for society, and while new technologies are altering the media, they are also affecting our understanding of their economics. Chapters span the large scope of media economics, simultaneously offering in-depth analysis of particular topics, including the economics of why media are important, how media work (including financing sources, institutional settings, and regulation), what determines media content (including media bias), and the effects of new technologies. The volumes provide a powerful introduction for those interested in starting research in media economics. - Helps academic and non-academic economists understand recent rapid changes in theoretical and empirical advances, in structural empirical methods, and in the media industry's connection with the democratic process - Presents the only detailed summary of media economics that emphasizes political economy, merger policy, and competition policy - Pays special attention to the economic influences of the Internet, including developments in social media, user-generated content, and advertising, as well as the Internet's effects on newspapers, radio, and television
Pages
1032 pages
Collection
n.c
Parution
2015-11-17
Marque
North Holland
EAN papier
9780444636911
EAN PDF
9780444636898
Informations sur l'ebook
Nombre pages copiables
25
Nombre pages imprimables
25
Taille du fichier
-
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
113,94 €
EAN EPUB SANS DRM
9780444636959
Informations sur l'ebook
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
226,82 €

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