Téléchargez le livre : Wake Me Up When the Data Is Over

Wake Me Up When the Data Is Over

How Organizations Use Stories to Drive Results de

Éditeur :

Jossey-Bass


Paru le : 2006-09-18

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36,08 €
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Description
This book includes real-life examples from over 70 respected organizations, small and large, representing a multitude of industries using stories to drive results. Leaders from organizations such as Microsoft, Lands’ End, Verizon, U.S. Air Force, and World Vision demonstrate the strong positive influence stories can have. No abstract theories or platitudes are conveyed here. The book spells out how Kevin Roberts, CEO worldwide of Saatchi & Saatchi, achieved sustained sales growth after several mergers and downsizings caused the organization to fall on hard times. It also shows how Erik Shaw, president and CEO of FivePoint Federal Credit Union, overcame resistance to an organizational name change, resulting in membership growth exceeding the national average.
Pages
320 pages
Collection
n.c
Parution
2006-09-18
Marque
Jossey-Bass
EAN papier
9780787982706
EAN PDF
9780787988074
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
320
Taille du fichier
5181 Ko
Prix
36,08 €

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