Téléchargez le livre : Breakthrough Branding

Breakthrough Branding

How Smart Entrepreneurs and Intrapreneurs Transform a Small Idea into a Big Brand de

Éditeur :

John Murray Business


Paru le : 2012-06-07

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Description
Even the smallest idea can have BIG impact when positioned correctly. Breakthrough Branding shows entrepreneurs, intrapreneurs, and small businesses alike the secrets to transforming a brainstorm into big bucks. From the grassroots growth of beverage brands like Red Bull, Honest Tea, and Innocent, to the exploding growth of digital brands like Twitter, Weibo, and Groupon; from the cult appeal of stores like Forever 21, to the success of virtual retailers like Zappos — successful companies of all types and sizes begin with three things: ambition, a winning idea, and a brand strategy. Branding expert Catherine Kaputa uses dozens of international brand histories to demonstrate what makes a brand thrive, and provides you with the tools to do the same. Learn how to define your audience, create a standout personality, and position yourself as superior to the competition — all by utilizing the power of branding! Packed with thoughtful reader exercises and filled with leading-edge social media strategies, Breakthrough Branding teaches novice start-ups to seasoned professionals how to leverage their assets to create a successful business.
Pages
288 pages
Collection
n.c
Parution
2012-06-07
Marque
John Murray Business
EAN papier
9781857885811
EAN EPUB
9781473643543
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
0
Taille du fichier
2509 Ko
Prix
3,99 €

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