Téléchargez le livre : The Brain Sell

The Brain Sell

When Science Meets Shopping de

Éditeur :

John Murray Business


Paru le : 2013-09-23

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Description

Science has made the leap from the lab to come to a store near you and the effects on us are phenomenal.

Corporations in hyper-competition are now using the new mind sciences to analyze how and when we shop, and the hidden triggers that persuade us to consume. From bargains in the Big Apple to the bustling bazaars of Istanbul, from in-store to interactive and online to mobile, neuromarketing pioneer Dr. David Lewis goes behind the scenes of the persuasion industry to reveal the powerful tools and techniques, technologies and psychologies seeking to stimulate us all to buy more often without us consciously realizing it.
Pages
304 pages
Collection
n.c
Parution
2013-09-23
Marque
John Murray Business
EAN papier
9781857886016
EAN EPUB
9781857889420
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
0
Taille du fichier
2662 Ko
Prix
3,99 €

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