Developing New Functional Food and Nutraceutical Products

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Éditeur :

Academic Press


Paru le : 2016-09-19

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Description
Developing New Functional Food and Nutraceutical Products provides critical information from conceptualization of new products to marketing, aiming to present a solid understanding of the entire process through detailed coverage of key concepts, namely innovation, regulation, manufacturing, quality control, and marketing. Chapters provide insights into market and competitive analysis, product design and development, intellectual property, ingredient sourcing, cost control, and sales and marketing strategies. - Examines key considerations in product development - Provides a streamlined approach for product development - Addresses manufacturing and quality control challenges - Includes key lessons for a successful product launch and effective marketing
Pages
544 pages
Collection
n.c
Parution
2016-09-19
Marque
Academic Press
EAN papier
9780128027806
EAN EPUB SANS DRM
9780128027790

Informations sur l'ebook
Prix
114,48 €

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