Téléchargez le livre : Lead Market India

Lead Market India

Key Elements and Corporate Perspectives for Frugal Innovations de

,

Éditeur :

Springer


Collection :

India Studies in Business and Economics

Paru le : 2016-11-26

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Description

India is still perceived by some as a developing country that has yet to create world-class products of its own. However, this book shows that in recent years India has emerged as a lead market for frugality-driven innovations that are affordable, robust and successful even outside its geographic boundaries. Many global companies have recognized these changes and are ramping up their local R&D capabilities. At the same time, several Indian firms are venturing out to international shores and gaining access to new markets. Using a top-down approach, the book takes a closer look at systems of innovation at work and presents examples of successful, corporate innovations in multiple industries and their contextual conditions.
Pages
254 pages
Collection
India Studies in Business and Economics
Parution
2016-11-26
Marque
Springer
EAN papier
9783319463902
EAN PDF
9783319463926
Informations sur l'ebook
Nombre pages copiables
2
Nombre pages imprimables
25
Taille du fichier
6758 Ko
Prix
94,94 €
EAN EPUB
9783319463926
Informations sur l'ebook
Nombre pages copiables
2
Nombre pages imprimables
25
Taille du fichier
1659 Ko
Prix
94,94 €

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