Téléchargez le livre : Foreign Direct Investment Inflows Into the South East European Media Market

Foreign Direct Investment Inflows Into the South East European Media Market

Towards a Hybrid Business Model de

Éditeur :

Springer


Collection :

Media Business and Innovation

Paru le : 2016-07-25

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Description

This book offers a strategic analysis of current and future perspectives of Foreign Direct Investment (FDI) inflows into the South East European media market. The author develops a hybrid FDI business model strategy to guide media companies wishing to more effectively position and leverage their media infrastructure within the increasingly globalized and expanding media market. By conducting sixteen comparative and exploratory case studies of the South East European media market, the author explores how specific microeconomic factors influence spillover effects, absorption capacities and investment incentives between local and foreign firms through FDI inflows. The book is directed towards researchers and students, as well as practitioners/professionals involved with media organizations.
Pages
202 pages
Collection
Media Business and Innovation
Parution
2016-07-25
Marque
Springer
EAN papier
9783319305103
EAN PDF
9783319305127
Informations sur l'ebook
Nombre pages copiables
2
Nombre pages imprimables
20
Taille du fichier
2273 Ko
Prix
94,94 €
EAN EPUB
9783319305127
Informations sur l'ebook
Nombre pages copiables
2
Nombre pages imprimables
20
Taille du fichier
481 Ko
Prix
94,94 €

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