Téléchargez le livre : Media Corporate Entrepreneurship

Media Corporate Entrepreneurship

Theories and Cases de

Éditeur :

Springer


Collection :

Media Business and Innovation

Paru le : 2016-10-06

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Description

This book examines corporate entrepreneurship start-ups in the media industries and provides a timely solution to fill in the gap of academic as well as practical knowledge in this regard. It brings together new media venturing practices in the west and east and covers new media opportunities in various emerging forms, including gaming, Internet, mobile and webcasting business.


The book presents case studies from major transnational media companies, highlights the industry specific characteristics of corporate entrepreneurship, and thus contributes to understanding the links between new business venturing and certain particular industries, so as to further explore the industry specific characteristics of entrepreneurship.


This book also suggests a new approach to integrate economic and management theories for the study of media corporate entrepreneurship; while the two sets of theories are conflicting with each other, the book proposes a contingent model to reconcile different theories. This is an innovative approach and will be a valuable starting point to construct an interdisciplinary theoretical framework for new media business studies. 
Pages
172 pages
Collection
Media Business and Innovation
Parution
2016-10-06
Marque
Springer
EAN papier
9789811021213
EAN PDF
9789811021220
Informations sur l'ebook
Nombre pages copiables
1
Nombre pages imprimables
17
Taille du fichier
3502 Ko
Prix
52,74 €
EAN EPUB
9789811021220
Informations sur l'ebook
Nombre pages copiables
1
Nombre pages imprimables
17
Taille du fichier
870 Ko
Prix
52,74 €

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