Téléchargez le livre : e-Consumers in the Era of New Tourism

e-Consumers in the Era of New Tourism

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Éditeur :

Springer


Collection :

Managing the Asian Century

Paru le : 2016-01-20

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Description
This book focuses on the role of e-consumers and e-marketing in the era of new tourism. It addresses themes such as the tourism "prosumer" at work, the evolution of tourism services, the collaboration and co-creation, as well as the e-complaint behavior of e-consumers in tourism. It also discusses topics such as mobile marketing, gamification as a marketing communication tool, the impact of social media on tourism consumers, and the use of e-loyalty programs in the accommodation sector. Students taking e-marketing and market research courses in tourism can use this work as a source book for the principles of new marketing management. e-Consumers in the Era of New Tourism serves as a helpful resource for practitioners, as well as researchers and students of e-marketing.
Pages
139 pages
Collection
Managing the Asian Century
Parution
2016-01-20
Marque
Springer
EAN papier
9789811000850
EAN PDF
9789811000874
Informations sur l'ebook
Nombre pages copiables
1
Nombre pages imprimables
13
Taille du fichier
2468 Ko
Prix
105,49 €
EAN EPUB
9789811000874
Informations sur l'ebook
Nombre pages copiables
1
Nombre pages imprimables
13
Taille du fichier
717 Ko
Prix
105,49 €

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