Téléchargez le livre : Fashion Branding and Communication

Fashion Branding and Communication

Core Strategies of European Luxury Brands de

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Éditeur :

Palgrave Pivot


Collection :

Palgrave Studies in Practice: Global Fashion Brand Management

Paru le : 2017-04-26

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Description

This second volume in the Palgrave Studies in Practice: Global Fashion Management series focuses on core strategies of branding and communication of European luxury and premium brands. Brand is a critical asset many firms strive to establish, maintain, and grow. It is more so for fashion companies when consumers purchase styles, dreams and symbolic images through a brand. The volume starts with an introductory chapter that epitomizes the essence of fashion brand management with a particular emphasis on emerging branding practices, challenges and trends in the fashion industry. The subsequent five cases demonstrate how a family workshop from a small town can grow into a global luxury or premium brand within a relatively short amount of time.  Scholars and practitioners in fashion, retail, branding, and international business will learn how companies can establish a strong brand identity through innovative strategies and management.  
Pages
188 pages
Collection
Palgrave Studies in Practice: Global Fashion Brand Management
Parution
2017-04-26
Marque
Palgrave Pivot
EAN papier
9781137523426
EAN PDF
9781137523433
Informations sur l'ebook
Nombre pages copiables
1
Nombre pages imprimables
18
Taille du fichier
10906 Ko
Prix
68,56 €
EAN EPUB
9781137523433
Informations sur l'ebook
Nombre pages copiables
1
Nombre pages imprimables
18
Taille du fichier
3103 Ko
Prix
68,56 €

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