Téléchargez le livre : Online Intermediaries for Co-Creation

Online Intermediaries for Co-Creation

An Explorative Study in Healthcare de

Éditeur :

Springer


Collection :

Progress in IS

Paru le : 2017-05-15

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Description

This book investigates the powerful role of online intermediaries, which connect companies with their end customers, to facilitate joint product innovation. Especially in the healthcare context, such intermediaries deploy interactive online platforms to foster co-creation between engaged healthcare consumers and innovation-seeking healthcare companies. In three empirical studies, this book outlines the key characteristics of online intermediaries in healthcare, their distinct strategies, and the remaining challenges in the field. Readers will also be introduced to the stages companies go through in adopting such co-created solutions.  As such, the work appeals for both its academic scope and practical reach.


 
Pages
224 pages
Collection
Progress in IS
Parution
2017-05-15
Marque
Springer
EAN papier
9783319511238
EAN PDF
9783319511245
Informations sur l'ebook
Nombre pages copiables
2
Nombre pages imprimables
22
Taille du fichier
6533 Ko
Prix
94,94 €
EAN EPUB
9783319511245
Informations sur l'ebook
Nombre pages copiables
2
Nombre pages imprimables
22
Taille du fichier
4905 Ko
Prix
94,94 €

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