Téléchargez le livre : Digital Marketplaces Unleashed

Digital Marketplaces Unleashed

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Éditeur :

Springer


Paru le : 2017-09-14

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Description

This collection of different views on how digitalization is influencing various industrial sectors addresses essential topics like big data and analytics, fintech and insuretech, cloud and mobility technologies, disruption and entrepreneurship.
 
The technological advances of the 21st century have been massively impacted by the digital upheaval: there is no future without digitalization. The sale of products and services has left the classical point of sale and now takes place on a variety of channels. Whether in the automotive industry, travel and traffic, in cities, or the financial industry – newly designed ecosystems are being created everywhere; data is being generated and analyzed in real time; and companies are competing for mobile access channels to customers in order to gain knowledge about their individual contexts and preferences. In turn, customers can now publicly share their opinions, experiences and knowledge as User Generated Content, allowing them to impact the market and empowering them to build or destroy trust.
Pages
935 pages
Collection
n.c
Parution
2017-09-14
Marque
Springer
EAN papier
9783662492741
EAN PDF
9783662492758
Informations sur l'ebook
Nombre pages copiables
9
Nombre pages imprimables
93
Taille du fichier
18555 Ko
Prix
81,67 €
EAN EPUB
9783662492758
Informations sur l'ebook
Nombre pages copiables
9
Nombre pages imprimables
93
Taille du fichier
36813 Ko
Prix
81,67 €

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