Strategic Management of Market Niches

A Model Framework de

Éditeur :

Springer Gabler


Collection :

Schriften zur Unternehmensentwicklung

Paru le : 2017-11-22

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Description
Gorazd Ocvirk creates a comprehensive model for the strategic management of market niches, and provides a framework for the construction of a strategic management theory of market niches. Based on the current state of research on the niche topic within, strategic management has many niche typologies but no clear common methodological and theoretical framework on which to lean on. This model has remained absent from the market niche research in the field of strategic management and has led to a state of conceptual ambiguity of the field.
Pages
231 pages
Collection
Schriften zur Unternehmensentwicklung
Parution
2017-11-22
Marque
Springer Gabler
EAN papier
9783658203634
EAN PDF
9783658203641

Informations sur l'ebook
Nombre pages copiables
2
Nombre pages imprimables
23
Taille du fichier
7055 Ko
Prix
51,04 €