Product Innovation in the Global Fashion Industry

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Description
As an initial attempt to understand innovation in fashion, this volume focuses on product innovations, realizing that this industry is truly an innovative sector in which diverse technologies, science, art, and tradition have been merged, synthesized, and utilized to solve the needs and concerns of the end-users. In doing so, this book categorizes product innovation into three levels—materials, style and product development—and aims to present the broader scope of innovation in the global fashion industry with the hope that other sectors can learn from these developments and be inspired. 
Pages
145 pages
Collection
Palgrave Studies in Practice: Global Fashion Brand Management
Parution
2017-11-27
Marque
Palgrave Pivot
EAN papier
9781137523488
EAN PDF
9781137523495

Informations sur l'ebook
Nombre pages copiables
1
Nombre pages imprimables
14
Taille du fichier
3942 Ko
Prix
63,29 €
EAN EPUB
9781137523495

Informations sur l'ebook
Nombre pages copiables
1
Nombre pages imprimables
14
Taille du fichier
1229 Ko
Prix
63,29 €