Téléchargez le livre : Information and Communication Technologies in Tourism 2018

Information and Communication Technologies in Tourism 2018

Proceedings of the International Conference in Jönköping, Sweden, January 24-26, 2018 de

,

Éditeur :

Springer


Paru le : 2017-12-22

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Description
This book presents the latest research into the application of information and communication technologies within the travel and tourism sectors. Readers will find insightful contributions on a wide range of topics, including digital marketing, social media and online travel reviews, mobile computing, augmented and virtual reality, gamification, recommender systems, electronic distribution, online education and learning, and the sharing economy. Particular attention is devoted to the actual and potential impact of big data, and the development and implementation of digital strategies, including digital marketing and the digital economy. In addition to the description of research advances and innovative concepts, a number of informative case studies are presented. The contents of the book are based on the 2018 ENTER eTourism conference, held in Jönköping, Sweden. The volume will appeal to all academics and practitioners with an interest in the most recent developments in eTourism. 
Pages
542 pages
Collection
n.c
Parution
2017-12-22
Marque
Springer
EAN papier
9783319729220
EAN PDF
9783319729237
Informations sur l'ebook
Nombre pages copiables
5
Nombre pages imprimables
54
Taille du fichier
27116 Ko
Prix
168,79 €

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