Téléchargez le livre : Advances in Advertising Research IX

Advances in Advertising Research IX

Power to Consumers de

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Éditeur :

Springer Gabler


Collection :

European Advertising Academy

Paru le : 2018-07-04

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Description

This book addresses challenges and opportunities in research and management related to new advertising and consumer practices in a converging media society. It specifically relates to the increasing power of consumers in the (digital) marketing process and discusses the challenges this may bring to advertisers. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a selective collection of research presented at the 16th International Conference in Advertising (ICORIA) which was held in Ghent (Belgium) in June 2017. The conference gathered more than 160 participants from over 30 countries all over the world.
Pages
353 pages
Collection
European Advertising Academy
Parution
2018-07-04
Marque
Springer Gabler
EAN papier
9783658226800
EAN PDF
9783658226817
Informations sur l'ebook
Nombre pages copiables
3
Nombre pages imprimables
35
Taille du fichier
9585 Ko
Prix
95,39 €

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