Childhood and Markets

Infants, Parents and the Business of Child Caring de

Éditeur :

Palgrave Macmillan


Collection :

Studies in Childhood and Youth

Paru le : 2018-07-13

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Description
This book explores how young children and new families are located in the consumer world of affluent societies. The author assesses the way in which the value of infants and monetary value in markets are realized together, and examines how the meanings of childhood are enacted in the practices, narratives and materialities of contemporary markets. These meanings formulate what is important in the care of young children, creating moralities that impact not only on new parents, but also circumscribe the possibilities for monetary value creation. Three main understandings of early childhood - those of love, protection and purification - and their interrelationships are covered, and illustrated with examples including food, feeding tools, nappies, travel systems and toys. The book concludes by re-examining the relationship between adulthood and the cultural value of young children, and by discussing the implications of the ways markets address young children, also examines the realities ofolder children in consumer culture.
Childhood and Markets will be of interest to students and scholars of sociology, childhood studies, anthropology, cultural studies, media studies, business studies and marketing.
Pages
277 pages
Collection
Studies in Childhood and Youth
Parution
2018-07-13
Marque
Palgrave Macmillan
EAN papier
9780230284258
EAN PDF
9781137315038

Informations sur l'ebook
Nombre pages copiables
2
Nombre pages imprimables
27
Taille du fichier
3348 Ko
Prix
84,39 €
EAN EPUB
9781137315038

Informations sur l'ebook
Nombre pages copiables
2
Nombre pages imprimables
27
Taille du fichier
1229 Ko
Prix
84,39 €