Téléchargez le livre : The Growth of the Scholarly Publishing Industry in the U.S.

The Growth of the Scholarly Publishing Industry in the U.S.

A Business History of a Changing Marketplace, 1939–1946 de

Éditeur :

Palgrave Pivot


Paru le : 2018-10-16

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Description

This book analyzes the dynamic growth of the scholarly publishing industry in the United States during 1939-1946, a critical period in the business history of scholarly publications in STM and the humanities and the social sciences. It explains how the key publishing players positioned themselves to take advantage of the war economy and how they used different business and marketing strategies to create the market and demand for scholarly publications. Not only did the atomic threat necessitate a surge in scholarly research, but at the same time scholarly publishing managers prepared for the dramatic shift by anticipating the potential impact of the GI Bill on higher education, creating superb printed products, and by becoming the brand, the source of knowledge and information. The creation of strategic business units and value chains as well as the development of marketing targeting strategies resulted in brand loyalty to certain publishers and publications but also accelerated thegrowth of the US scholarly publishing industry. Business historians and marketing professors interested in the business strategies of scholarly publishers during World War II will find this book to be a valuable resource.
Pages
100 pages
Collection
n.c
Parution
2018-10-16
Marque
Palgrave Pivot
EAN papier
9783319995489
EAN PDF
9783319995496
Informations sur l'ebook
Nombre pages copiables
1
Nombre pages imprimables
10
Taille du fichier
1352 Ko
Prix
58,01 €
EAN EPUB
9783319995496
Informations sur l'ebook
Nombre pages copiables
1
Nombre pages imprimables
10
Taille du fichier
604 Ko
Prix
58,01 €

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