Téléchargez le livre : Wine Tourism Destination Management and Marketing

Wine Tourism Destination Management and Marketing

Theory and Cases de

,

Éditeur :

Palgrave Macmillan


Paru le : 2019-06-25

eBook Téléchargement , DRM LCP 🛈 DRM Adobe 🛈
Lecture en ligne (streaming)
158,24 €
Téléchargement immédiat
Dès validation de votre commande
Image Louise Reader présentation

Louise Reader

Lisez ce titre sur l'application Louise Reader.

badge apple Application Louise Reader
badge Android Application Louise Reader
Description


The book provides a holistic approach to wine destination management and marketing by bringing together wine tourism research with research in wine and destination management. Chapters are contributed by numerous international authors offering an international and multidisciplinary perspective. The book combines fresh research approaches with international industry examples and case studies in the following key topics: understanding demand of wine destinations; New approaches and practices of wine destination marketing; innovation and design of wine destination experiences and wine routes; planning and development of wine destinations. The book analyses wine destination management and marketing issues from the perspectives of the various stakeholders of wine destinations (e.g. tourists, cellar doors, wine tourism firms, destination managers, wine associations and networks). The book is equally valuable to researchers and industry professionals alike.
Pages
621 pages
Collection
n.c
Parution
2019-06-25
Marque
Palgrave Macmillan
EAN papier
9783030004361
EAN PDF
9783030004378
Informations sur l'ebook
Nombre pages copiables
6
Nombre pages imprimables
62
Taille du fichier
19681 Ko
Prix
158,24 €
EAN EPUB
9783030004378
Informations sur l'ebook
Nombre pages copiables
6
Nombre pages imprimables
62
Taille du fichier
23890 Ko
Prix
158,24 €

Suggestions personnalisées