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Télécharger le livre : Technology Advances and Innovation in Wine Tourism
Coralie Haller , Marianna Sigala
Technology Advances and Innovation in Wine Tourism
This book consolidates under one roof the latest research investigating the various technological advances and new managerial approaches driving innovation within wine tourism. Competition in wine tourism intensifies at a global scale, while wine tourism demand...
Editeur : Springer
Parution : 2023-01-04

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168,79 €
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Télécharger le livre : Wine Tourism Destination Management and Marketing
Richard N.S. Robinson , Marianna Sigala
Wine Tourism Destination Management and Marketing
The book provides a holistic approach to wine destination management and marketing by bringing together wine tourism research with research in wine and destination management. Chapters are contributed by numerous international authors offering an...
Editeur : Palgrave Macmillan
Parution : 2019-06-25

Format(s) : PDF, ePub
158,24 €
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Télécharger le livre : Big Data and Innovation in Tourism, Travel, and Hospitality
Roya Rahimi , Marianna Sigala , Mike Thelwall
Big Data and Innovation in Tourism, Travel, and Hospitality
This book brings together multi-disciplinary research and practical evidence about the role and exploitation of big data in driving and supporting innovation in tourism. It also provides a consolidated framework and roadmap summarising the major issues that both...
Editeur : Springer
Parution : 2019-02-26

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168,79 €
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Télécharger le livre : Management and Marketing of Wine Tourism Business
Richard N. S. Robinson , Marianna Sigala
Management and Marketing of Wine Tourism Business
This book links research in wine marketing/management and wine tourism, offering international and multidisciplinary perspectives.  Addressing the evolving nature of the wine tourism industry and market, the book brings in new research streams and technology...
Editeur : Palgrave Macmillan
Parution : 2018-09-02

Format(s) : PDF, ePub
158,24 €
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