Téléchargez le livre : China Branding

China Branding

Cases from Zhejiang de

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Éditeur :

Palgrave Macmillan


Paru le : 2019-09-14

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Description
This book provides an overview of the brand construction process of manufacturing enterprises in Zhejiang province, China. There are now a number of industry-leading enterprises that are trying to build their own brands and manufacture products of higher quality in Zhejiang. The first chapter focuses on the place branding strategy employed by the Zhejiang Provincial Government in launching the “ZhejiangMade” brand to improve the  perception of products made by Zhejiang manufacturing firms and promote them in the domestic and international markets. In the following nine chapters, the editors bring together case studies from nine leading enterprises in Zhejiang, including Baoxiniao, Shuanghuan, Feida, ROBAM, Xinhai, Yinlun, Weixing, Deli and Fotile, providing an analysis of their branding process.
Pages
154 pages
Collection
n.c
Parution
2019-09-14
Marque
Palgrave Macmillan
EAN papier
9789811393174
EAN PDF
9789811393181
Informations sur l'ebook
Nombre pages copiables
1
Nombre pages imprimables
15
Taille du fichier
4659 Ko
Prix
158,24 €
EAN EPUB
9789811393181
Informations sur l'ebook
Nombre pages copiables
1
Nombre pages imprimables
15
Taille du fichier
22292 Ko
Prix
158,24 €

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