3 résultat(s)
Télécharger le livre : Sharing Economy Platforms
Martin J. Liu , Ruizhi Yuan
Sharing Economy Platforms
This book explores the sharing economy platforms of digitally-driven companies that bring economies of scale to bring consumers more choices. In China, digital platforms such as Pinduoduo and Meituan have pioneered a new sort of consumer economics. What's behind the...
Editeur : Palgrave Macmillan
Parution : 2024-10-14

Format(s) : PDF, ePub
116,04 €
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Télécharger le livre : Responsible Innovation Management
Hing Kai Chan , Martin J. Liu , Jie Wang , Tiantian Zhang
Responsible Innovation Management
This book features state-of-the-art studies on the responsible innovation management. It illustrates the innovative methods from socio-economic and sustainable development dimensions and specifically mentions digitalisation’s dark side, technology application challenges...
Editeur : Springer
Parution : 2022-09-14

Format(s) : PDF, ePub
94,94 €
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Télécharger le livre : China Branding
Martin J. Liu , Jun Luo
China Branding
This book provides an overview of the brand construction process of manufacturing enterprises in Zhejiang province, China. There are now a number of industry-leading enterprises that are trying to build their own brands and manufacture products of higher quality in...
Editeur : Palgrave Macmillan
Parution : 2019-09-14

Format(s) : PDF, ePub
158,24 €
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