Téléchargez le livre : Business and Social Media in the Middle East

Business and Social Media in the Middle East

Strategies, Best Practices and Perspectives de

,

Éditeur :

Palgrave Macmillan


Paru le : 2020-06-25

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Description

This book discusses the effectiveness of Western organizations’ social media strategies in the Middle East. Social media has changed the rules of doing business, but the exact impacts vary across regions. In the context of Middle Eastern societies, social media is seen as a way for individuals and communities to communicate with each other and is generally not viewed as a means for brands to interact with individuals. Examining how the use of social media in the Middle East is shaped by the region’s culture, authors discuss the factors that businesses need to consider when creating digital marketing strategies targeted there.
 
Including case studies of Middle Eastern companies, this book provides a comprehensive analysis of the rise of social media in the MENA region and the often-neglected role of culture in research in this area.  It will provide researchers and practitioners with a deeper understanding of conducting business in the Middle East throughthe effective and efficient use of social media.
Pages
184 pages
Collection
n.c
Parution
2020-06-25
Marque
Palgrave Macmillan
EAN papier
9783030459598
EAN PDF
9783030459604
Informations sur l'ebook
Nombre pages copiables
1
Nombre pages imprimables
18
Taille du fichier
2642 Ko
Prix
147,69 €
EAN EPUB
9783030459604
Informations sur l'ebook
Nombre pages copiables
1
Nombre pages imprimables
18
Taille du fichier
1024 Ko
Prix
147,69 €

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