Téléchargez le livre : Broadening Cultural Horizons in Social Marketing

Broadening Cultural Horizons in Social Marketing

Comparing Case Studies from Asia-Pacific de

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Éditeur :

Springer


Paru le : 2020-11-09

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Description

This book presents a series of empirically based case studies conducted by social change scholars from Asia-Pacific, showcasing the latest social marketing approaches geared at improving societal well-being in the region. Cutting across cultural perspectives, the contents gather ideas on social marketing campaigns and strategies from around the region and use these case studies as a platform to address concomitant challenges in employing marketing tools to positively change social behaviour. The selection of case studies covers and compares aspects of public health and well-being, and public environmental consciousness in terms of driving attitudes towards implementing improved sustainability in developing and developed countries. Drawing on related policies and legislation, and examining social behaviour at the individual, community, and organisational levels, the authors propose innovative new methods in social marketing and social change research. The book is of interest to researchers and practitioners in social marketing, business ethics, behavioural science, public health, and development studies.
Pages
293 pages
Collection
n.c
Parution
2020-11-09
Marque
Springer
EAN papier
9789811585166
EAN PDF
9789811585173
Informations sur l'ebook
Nombre pages copiables
2
Nombre pages imprimables
29
Taille du fichier
7711 Ko
Prix
147,69 €
EAN EPUB
9789811585173
Informations sur l'ebook
Nombre pages copiables
2
Nombre pages imprimables
29
Taille du fichier
36014 Ko
Prix
147,69 €

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