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Télécharger le livre : Inspirational Entrepreneurship and Stimulating Tourism
Manisha Agarwal , Abhishek Bhati , Emiel L. Eijdenberg , K Thirumaran
Inspirational Entrepreneurship and Stimulating Tourism
This book explores inspirational entrepreneurial activities in the tourism industry of Ladakh, India. It particularly looks at ways to develop an entrepreneurial yet environment-friendly tourist destination. The book starts off with in-depth historical reflections of...
Editeur : Springer
Parution : 2025-04-29

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47,46 €
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Télécharger le livre : Broadening Cultural Horizons in Social Marketing
Abhishek Bhati , Lynne Eagle , Rachel Hay
Broadening Cultural Horizons in Social Marketing
This book presents a series of empirically based case studies conducted by social change scholars from Asia-Pacific, showcasing the latest social marketing approaches geared at improving societal well-being in the region. Cutting across cultural perspectives, the...
Editeur : Springer
Parution : 2020-11-09

Format(s) : PDF, ePub
147,69 €
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