Téléchargez le livre : Political Parties and Campaigning in Australia

Political Parties and Campaigning in Australia

Data, Digital and Field de

Éditeur :

Palgrave Macmillan


Collection :

Political Campaigning and Communication

Paru le : 2021-02-15

eBook Téléchargement , DRM LCP 🛈 DRM Adobe 🛈
Lecture en ligne (streaming)
52,99 €
Téléchargement immédiat
Dès validation de votre commande
Image Louise Reader présentation

Louise Reader

Lisez ce titre sur l'application Louise Reader.

badge apple Application Louise Reader
badge Android Application Louise Reader
Description
Big data and microtargeting steal the headlines about campaigning. But how important are they really to the way that political parties campaign? This book provides a fine-grained account of the campaign practices of three Australian political parties. It explores how prevalent data-driven campaigning is, introduces an original theoretical framework to understand these practices, and demonstrates that there is a disconnect between what Australian voters think about these issues and the way that parties campaign in the 21st century. Drawing on 161 interviews, participant observation and original survey data, it shows that the reality of contemporary campaigning is often different to what we are led to believe.
Pages
217 pages
Collection
Political Campaigning and Communication
Parution
2021-02-15
Marque
Palgrave Macmillan
EAN papier
9783030682330
EAN PDF
9783030682347
Informations sur l'ebook
Nombre pages copiables
2
Nombre pages imprimables
21
Taille du fichier
3512 Ko
Prix
52,99 €
EAN EPUB
9783030682347
Informations sur l'ebook
Nombre pages copiables
2
Nombre pages imprimables
21
Taille du fichier
2191 Ko
Prix
52,99 €

Suggestions personnalisées