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Télécharger le livre : Data-Driven Campaigning and Political Parties
Katharine Dommett , Glenn Kefford , Simon Kruschinski
Data-Driven Campaigning and Political Parties
What is data-driven campaigning? According to prevailing accounts, this idea describes the rise of increasingly sophisticated, highly targeted, and often invasive uses of data deployed to suppress votes, manipulate voter preferences, or boost a candidates' popularity....
Editeur : Oxford University Press
Parution : 2024-01-02

Format(s) : PDF, ePub
16,90 €
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Télécharger le livre : Political Parties and Campaigning in Australia
Glenn Kefford
Political Parties and Campaigning in Australia
Big data and microtargeting steal the headlines about campaigning. But how important are they really to the way that political parties campaign? This book provides a fine-grained account of the campaign practices of three Australian political parties. It explores how...
Editeur : Palgrave Macmillan
Parution : 2021-02-15
Collection : Political Campaigning and Communication
Format(s) : PDF, ePub
52,74 €
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