Téléchargez le livre : Technology Advances and Innovation in Wine Tourism

Technology Advances and Innovation in Wine Tourism

New Managerial Approaches and Cases de

,

Éditeur :

Springer


Paru le : 2023-01-04

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Description


This book consolidates under one roof the latest research investigating the various technological advances and new managerial approaches driving innovation within wine tourism. Competition in wine tourism intensifies at a global scale, while wine tourism demand continuously evolves, diversifies and becomes more sophisticated. The book highlights that innovation and technology exploitation have become not only a way to differentiate but also a survival necessity for wine tourism operators and wine destinations alike.
This book includes cutting edge research about the latest technological developments and advances that revolutionise the wine tourism sector and transform the way wine tourism experiences are designed and delivered. In addition, the book includes case studies and research findings showing how wine tourism operators and destinations can nurture, support and implement innovation at various levels, including the experience, the process, the business model and/or the ecosystem level.
Pages
289 pages
Collection
n.c
Parution
2023-01-04
Marque
Springer
EAN papier
9789811982767
EAN PDF
9789811982774
Informations sur l'ebook
Nombre pages copiables
2
Nombre pages imprimables
28
Taille du fichier
8714 Ko
Prix
168,79 €
EAN EPUB
9789811982774
Informations sur l'ebook
Nombre pages copiables
2
Nombre pages imprimables
28
Taille du fichier
14285 Ko
Prix
168,79 €

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