Téléchargez le livre : Consumers, Society and Marketing

Consumers, Society and Marketing

A Sustainability Perspective de

,

Éditeur :

Springer


Paru le : 2023-09-07

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Description

Environment and social responsibility are paramount for any modern business strategy, and the field of marketing is adapting itself to the new focus on sustainability. The study of the interface between consumers, society, and marketing is crucial for understanding the complex interactions between individuals and the products and services they consume and the resulting implications. In this book, the authors delve into the latest research and theories on the subject, providing insight into the various factors that shape consumer behavior and the broader impacts of marketing on society. Whether you are a student, professional, or simply curious about the topic, this book will provide a valuable resource for your learning and exploration.  
Instead of treating ethical foundations and critical marketing perspectives separately, this book merges them and takes a broader sustainability perspective. It examines the various ways in which businesses are incorporating sustainability into their marketing strategies, and the impact these efforts are having on consumers, the economy, and the planet. Topics covered in this book include:
Evolution of marketing thoughtCritique of marketingSustainable marketingSocial marketingEvolving consumer representations and roles, and many more
Pages
174 pages
Collection
n.c
Parution
2023-09-07
Marque
Springer
EAN papier
9783031393587
EAN PDF
9783031393594
Informations sur l'ebook
Nombre pages copiables
1
Nombre pages imprimables
17
Taille du fichier
4076 Ko
Prix
126,59 €
EAN EPUB
9783031393594
Informations sur l'ebook
Nombre pages copiables
1
Nombre pages imprimables
17
Taille du fichier
563 Ko
Prix
126,59 €

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