2 résultat(s)
Télécharger le livre : Consumers, Society and Marketing
Ezlika M. Ghazali , Dilip S. Mutum
Consumers, Society and Marketing
Environment and social responsibility are paramount for any modern business strategy, and the field of marketing is adapting itself to the new focus on sustainability. The study of the interface between consumers, society, and marketing is crucial for understanding the...
Editeur : Springer
Parution : 2023-09-07

Format(s) : PDF, ePub
126,59 €
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Télécharger le livre : Management of Shari'ah Compliant Businesses
Jashim U. Ahmed , Ezlika M. Ghazali , Dilip S. Mutum , Mamunur Rashid
Management of Shari'ah Compliant Businesses
Muslim consumers represent an untapped and viable market segment, but to date there has been very little research on catering to their needs or running and managing Islamic businesses. Innovations in Islamic business, interest in the use of Sukuk (Islamic bonds) to...
Editeur : Springer
Parution : 2019-03-18
Collection : Management for Professionals
Format(s) : PDF, ePub
52,74 €
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