Téléchargez le livre : The Marketing of Technology Intensive Products and Services

The Marketing of Technology Intensive Products and Services

Driving Innovations for Non-Marketers de

,

Éditeur :

Wiley-ISTE


Paru le : 2013-03-04

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Description

This book provides the basic models applicable to, and the applicable methods for, the profitable use and marketing of advanced technology. It provides a guide to developing and administering marketing plans, conducting market research, searching for and managing partners, tapping capital for innovation, scoping adequate pricing methods, managing intellectual property rights and selling and distributing products and services. It also shows how to develop formatted business plans which will prove attractive to investors.
It is rare that technology professionals fully understand the esoteric world of marketing and, similarly, few marketers are familiar with advanced technology. As such, this title is uniquely focused on the critical technology/market interface and provides an executive introduction to the competitive marketing of products and services. Modern managers and technology professionals who need to understand marketing in technology-intensive business worlds will find this an indispensable source of information.
Pages
320 pages
Collection
n.c
Parution
2013-03-04
Marque
Wiley-ISTE
EAN papier
9781848211049
EAN PDF
9781118617779
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
320
Taille du fichier
3942 Ko
Prix
164,25 €
EAN EPUB
9781118617656
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
320
Taille du fichier
1966 Ko
Prix
164,25 €

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