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Télécharger le livre : The Marketing of Technology Intensive Products and Services
Patrick Corsi , Mike Dulieu
The Marketing of Technology Intensive Products and Services
This book provides the basic models applicable to, and the applicable methods for, the profitable use and marketing of advanced technology. It provides a guide to developing and administering marketing plans, conducting market research, searching for and managing...
Editeur : Wiley-ISTE
Parution : 2013-03-04

Format(s) : PDF, ePub
163,47 €
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