Téléchargez le livre : Advances in Advertising Research (Vol. VI)

Advances in Advertising Research (Vol. VI)

The Digital, the Classic, the Subtle, and the Alternative de

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Éditeur :

Springer Gabler


Collection :

European Advertising Academy

Paru le : 2015-09-07

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Description
This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and execution, media placement, as well as online and social media. Distinguishing between digital, classic, subtle, and alternative advertising formats, renowned scholars from around the globe contribute state-of-the-art research on these issues in 30 chapters. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 13th International Conference in Advertising (ICORIA), which was held in Amsterdam (The Netherlands) in June 2014. The conference gathered around 150 participants from diverse countries from Europe, North-America, Asia, and Australia.
Pages
406 pages
Collection
European Advertising Academy
Parution
2015-09-07
Marque
Springer Gabler
EAN papier
9783658105570
EAN PDF
9783658105587
Informations sur l'ebook
Nombre pages copiables
4
Nombre pages imprimables
40
Taille du fichier
9882 Ko
Prix
52,74 €

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