1 résultat(s)
Télécharger le livre : Advances in Advertising Research (Vol. VI)
Martin Eisend , Peeter Verlegh , Hilde Voorveld
Advances in Advertising Research (Vol. VI)
This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and execution, media placement, as well as online and social media. Distinguishing between digital, classic, subtle,...
Editeur : Springer Gabler
Parution : 2015-09-07
Collection : European Advertising Academy
Format(s) : PDF
52,74 €
Téléchargement immédiat
Dès validation de votre commande