Téléchargez le livre : Advances in Advertising Research VIII

Advances in Advertising Research VIII

Challenges in an Age of Dis-Engagement de

,

Éditeur :

Springer Gabler


Collection :

European Advertising Academy

Paru le : 2017-06-15

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Description
This book addresses challenges in research and management pertaining to the media, contents, and audiences in our current era of (dis)engagement. These challenges relate to the evidence pointing to increasing/decreasing interactions between actors in social, cultural, and economic systems. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a selective collection of research presented at the 15th International Conference in Advertising (ICORIA) which was held in Ljubljana (Slovenia) in July 2016. The conference gathered more than 130 participants from various countries from nearly all continents.
Pages
293 pages
Collection
European Advertising Academy
Parution
2017-06-15
Marque
Springer Gabler
EAN papier
9783658187309
EAN PDF
9783658187316
Informations sur l'ebook
Nombre pages copiables
2
Nombre pages imprimables
29
Taille du fichier
7660 Ko
Prix
52,74 €

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