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Télécharger le livre : Advances in Advertising Research VIII
Martin Eisend , Vesna Zabkar
Advances in Advertising Research VIII
This book addresses challenges in research and management pertaining to the media, contents, and audiences in our current era of (dis)engagement. These challenges relate to the evidence pointing to increasing/decreasing interactions between actors in social, cultural,...
Editeur : Springer Gabler
Parution : 2017-06-15
Collection : European Advertising Academy
Format(s) : PDF
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