Téléchargez le livre : Management and Marketing of Wine Tourism Business

Management and Marketing of Wine Tourism Business

Theory, Practice, and Cases de

,

Éditeur :

Palgrave Macmillan


Paru le : 2018-09-02

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Description

This book links research in wine marketing/management and wine tourism, offering international and multidisciplinary perspectives.  Addressing the evolving nature of the wine tourism industry and market, the book brings in new research streams and technology advances such as; social media, customer empowerment and engagement, co-creation, social / responsible marketing and wine consumption. Each section includes an introductory chapter written by the editors discussing the aims and the chapters of the section. Section chapters provide theoretical and research based insights with practical implications, while every section is also complemented with case studies that further enrich the practice and industry implications of theory. Researchers will find in this book a holistic analysis of research and cases relating to the management and marketing of wine tourism businesses and visitors. 
Pages
388 pages
Collection
n.c
Parution
2018-09-02
Marque
Palgrave Macmillan
EAN papier
9783319754611
EAN PDF
9783319754628
Informations sur l'ebook
Nombre pages copiables
3
Nombre pages imprimables
38
Taille du fichier
10691 Ko
Prix
158,24 €
EAN EPUB
9783319754628
Informations sur l'ebook
Nombre pages copiables
3
Nombre pages imprimables
38
Taille du fichier
1864 Ko
Prix
158,24 €

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