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Biographie et livres d'Anthony Kent

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Tony Kent is Professor of Fashion Marketing in the School of Art and Design at Nottingham Trent University. His research interests are in the convergence of physical and online worlds in fashion retail and the consumer’s branded experience, in emerging concepts of personalisation and sustainable fashion. He has authored over 60 conference papers and journal articles in business and design and has published three books on retail and retail design. He is an Executive member and Chair of the
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Téléchargez le livre : Understanding Personalisation
Understanding Personalisation

Anthony Kent , Iryna Kuksa , Tom Fisher

Chandos Publishing

2022-08-21

PDF, epub sans DRM

Understanding Personalization: New Aspects of Design and Consumption addresses the global phenomenon of personalization that affects many aspects of everyday life. The book identifies the dimensions of personalization and its typologies. Issues of...

73,80 €

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