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Télécharger le livre : Cross Cultural Issues in Consumer Science and Consumer Psychology
Carlos J. Torelli , Hester Van Herk
Cross Cultural Issues in Consumer Science and Consumer Psychology
This integrative volume identifies and defines cross-cultural issues in consumer psychology and consumer science as the world becomes an increasingly global marketplace. An international panel of experts analyzes current trends in consumer behavior across diverse...
Editeur : Springer
Parution : 2017-10-17

Format(s) : PDF, ePub
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