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Télécharger le livre : FUSION
Denise Lee Yohn
FUSION
'Leaders everywhere are trying to build great brands, but few realise how powerfully brands are shaped by the cultures of their organizations. This compelling book shows how.' -Adam Grant, New York Times bestselling author of Originals and Give and TakeIn FUSION, Denise...
Editeur : John Murray Business
Parution : 2018-03-22

Format(s) : ePub
3,99 €
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Télécharger le livre : What Great Brands Do
Denise Lee Yohn
What Great Brands Do
Discover proven strategies for building powerful, world-class brands It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single visionary leader....
Editeur : Jossey-Bass
Parution : 2013-11-20

Format(s) : PDF, ePub
27,43 €
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