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Télécharger le livre : Trade Shows in the Globalizing Knowledge Economy
Harald Bathelt , Francesca Golfetto , Diego Rinallo
Trade Shows in the Globalizing Knowledge Economy
This book presents a radically innovative view on trade shows as knowledge-rich places, where firms learn through observation and interaction with other economic actors, and as enablers, rather than mere consequences, of globalization. Traditionally seen as marketing...
Editeur : OUP Oxford
Parution : 2014-07-17

Format(s) : PDF
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