4 résultat(s)
Télécharger le livre : Managing Customer Experience and Relationships
Don Peppers , Martha Rogers
Managing Customer Experience and Relationships
Every business on the planet is trying to maximize the value created by its customers Learn how to do it, step by step, in this newly revised Fourth Edition of Managing Customer Experience and Relationships: A Strategic Framework. Written by Don Peppers and Martha...
Editeur : Wiley
Parution : 2022-04-19

Format(s) : PDF, ePub
99,34 €
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Télécharger le livre : Managing Customer Experience and Relationships
Don Peppers , Martha Rogers
Managing Customer Experience and Relationships
Boost profits, margins, and customer loyalty with more effective CRM strategy Managing Customer Experience and Relationships, Third Edition positions the customer as central to long-term strategy, and provides essential guidance toward optimizing that relationship for...
Editeur : Wiley
Parution : 2016-10-25

Format(s) : PDF
99,34 €
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Télécharger le livre : Rules to Break and Laws to Follow
Don Peppers , Martha Rogers
Rules to Break and Laws to Follow
Praise for Rules to Break & Laws to Follow: How Your Business Can Beat the Crisis of Short-Termism "A fascinating, highly readable synthesis of business principles, technology, sociology and common sense, Rules to Break and Laws to Follow persuasively shows the...
Editeur : Wiley
Parution : 2012-03-01
Collection : Microsoft Executive Leadership Series
Format(s) : PDF, ePub
40,66 €
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Télécharger le livre : Managing Customer Relationships
Don Peppers , Martha Rogers
Managing Customer Relationships
In today’s competitive marketplace, customer relationship management is critical to a company’s profitability and long-term success. To become more customer focused, skilled managers, IT professionals and marketing executives must understand how to build profitable...
Editeur : Wiley
Parution : 2004-04-28

Format(s) : PDF
104,54 €
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