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Télécharger le livre : Gamification and Consumer Engagement
Jurate Banyte , Rimantas Gatautis , Elena Vitkauskaite
Gamification and Consumer Engagement
In the context of rapid ICT development, this book focuses on how gamification affects consumer engagement and can be used to create a shared value for customers and companies. Based on the constructs of shared value, consumer engagement and gamification, it creates a...
Editeur : Springer
Parution : 2020-11-12
Collection : Progress in IS
Format(s) : PDF, ePub
126,59 €
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