Emma L. Slade is Deputy Director of Postgraduate Research in the School of Management, Swansea University. She has a PhD and MSc with Distinction in Business Management. Emma is working on a variety of research topics across marketing and information systems, including engagement with political parties on social media, consumer forgiveness, adoption of mobile payments, innovation through big open linked data, and diffusion of green IT/IS. Emma has published articles in a number of highly regarded journals including Computers and Human Behaviour, Psychology & Marketing, Journal of Strategic Marketing, and Journal of Computer Information systems.