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Télécharger le livre : Managing Media Firms and Industries
Charles Brown , Gregory Ferrell Lowe
Managing Media Firms and Industries
This volume provides rich insight into the nature and practice of media management. Contributions assess the degree to which management of media firms requires a unique set of skills, highlighting similarities and differences of media firms compared with other...
Editeur : Springer
Parution : 2015-08-20
Collection : Media Business and Innovation
Format(s) : PDF, ePub
147,69 €
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